
I just finished reading Heidi Adnum’s new photography book for crafters – and I thought it was great! This book is nicely designed and filled with up-to-date information and advice from established Etsy sellers who offer fabulous examples of the type of photographs one should aspire to create in order to show off all the hard work that has been put into the subject of the photographs, a.k.a. the product!
As I am finishing up on more and more items to sell in my new shop at the end of this month, I am thinking a lot about what the best way would be to display them. I have seen so many amazing (and often high-priced) handmade items on Etsy that have less-than-stellar photographs, and it just does not do the item justice and does little to promote a sale. I want my photos to be interesting enough to click on when scanning through a sea of Etsy listings, but versatile enough that they can really show what the product is all about without leaving anything out.
Here’s are just a couple of examples of photographs that showcase handmade products really well:

1. Geometric Mountain Screen Printed Tote Bag by Depeapa
This tote bag is awesome all on its own, but when it’s made to look like it’s being used in real life rather than put up against a stark white background, it looks so much more inviting and real. It gives you a much better idea of what it will be like in person, too, which is so important considering that potential buyers only have the pictures and a descriptions to go off of when making the decision to purchase – they can’t touch it, feel it, or try it on.

2. Botanical Coaster Set by Rifle Paper Co.
Likewise with this one, this is a gorgeous item to begin with, but the picture is great because it really shows you what it would be like to interact with the item. It’s no wonder why Rifle Paper Co. was a constant example of great photography in the book – they have beautiful items and beautifully simple photos that show them off and keep from over-powering them so you know exactly what you’d be getting if you ordered them.

3. Clay & Leather Necklace by For Me, For You [Sold Out]
This picture is so simple, but the white circle on a wooden surface really helps this necklace to stand out amongst a sea of other items. It’s little things like this that make the item seem more unique and give it character, and when paired with a second photograph where the necklace is being worn (as it is on the site), it’s really a perfect representation of the item and the branding of the shop alike.
I could probably spend hours analyzing more shop photography, but after reading Heidi Adnum’s The Crafter’s Guide to Taking Great Photos, I think I’m just about ready to try it out on my own! I could really use a new camera, to be honest, but until then I can work on making the most out of the styling tips I’ve learned in the book. If you’re interested in getting a copy, it’s available here for less than $14.












